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By: Sean Moloughney
April 8, 2010
Extending its G Series campaign, The Gatorade Company, a division of PepsiCo, has introduced its G Series Pro line of functional products designed for elite athletes before, during and after a workout, practice or competition. Now for the first time, G Series Pro is available at athletic specialty stores, such as GNC and Dick’s Sporting Goods. Intended for before activity, G Series Pro Nutrition Shake contains 20 grams of high-quality milk protein isolate, plus 15 vitamins and minerals for muscle metabolism and energy to promote normal muscle adaptation resulting from training. It is available in Chocolate, Strawberry and Vanilla flavors. The G Series Pro Nutrition Bar is intended to help athletes meet their daily calorie needs by providing a quality balance of macronutrients to help support optimal performance with a blend of 15 vitamins and minerals. It is available in Chocolate Chip, Peanut Butter Crunch and Oatmeal Raisin flavors. The Carbohydrate Energy Drink is a concentrated carbohydrate source for effective glycogen loading. With both slowly and quickly utilized carbohydrates, consuming G Series Pro Carbohydrate Energy Drink prior to and in conjunction with Gatorade or G2 Perform during activity helps sustain carbohydrate utilization in working muscles, according to the company. It is available in Grape, Fruit Punch and Orange flavors. G Series Pro products designed for consumption during activity include Endurance Formula, which is available in ready-to-drink, powder and powder sticks. The formula delivers almost twice the sodium and more than three times the potassium of Gatorade Thirst Quencher to replace critical electrolytes lost in sweat and helps maintain proper fluid balance, according to the company. It is available in Lemon-Lime, Fruit Punch and Orange flavors. Gatorlytes is specially formulated for cramp-prone athletes and designed for use with G Series products. Finally, for after activity, the Protein Recovery Shake delivers carbohydrates for glycogen restoration and an effective amount of protein (15 grams of casein and whey proteins) containing all the essential amino acids needed to help support muscle recovery following training or competition. It is available in Chocolate, Strawberry and Vanilla flavors.
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