GNC has announced the launch of its beauty supplement line, led by Premier Collagen, a line of two supplement formulations in a variety of formats formulated to achieve youthful-looking skin.

The formula features marine and bovine collagen peptides formulated for fast absorption, rolled out after initial launches in Mexico, Hong Kong, and Romania.

Premier Collagen was developed in response to international beauty trends, especially the interest in demand for marine collagen in Hong Kong, South Korea, and elsewhere.

Naticol hydrolyzed marine collagen, which is featured in Premier Collagen Advanced Shot, differentiates the product from other collagen supplements which feature bovine collagen only.

“Collagen is one of the most important proteins in the body, and its role in maintaining skin hydration and overall skin health cannot be overstated,” said Rachel Jones, executive vice president of chief merchandising and science officer. “With the launch of our new luxury collagen line, we’re offering customers the most advanced formulation available, combining the best of marine and bovine collagen with other beauty-boosting support to deliver optimal results. Our ability to leverage global insights has truly driven the innovation behind this product.”  

The Premier Collagen product line is available both online and in-store, in a powder format which can be mixed into hot or cold beverages, or a ready-to-drink collagen shot for on-the-go convenience.