The Hain Celestial Group, Lake Success, NY, has purchased the Better Bean Company, Portland, OR, which was founded in 2010 by the father and daughter team of Keith and Hannah Kullberg to make eating beans easy, tasty, and healthy. Better Bean will augment Hain Celestial’s offerings in the perimeter of the store. Better Bean is the first acquisition by the Hain Celestial Cultivate Ventures strategic platform.

Better Bean offers consumers prepared beans and bean-based dips sold in chilled deli tubs. With eight plant-based varieties, Better Bean products contain at least five grams of fiber and six grams of protein per serving. They are also Non-GMO Project Verified, Certified Vegan and gluten-free. Additionally, Better Bean is a Certified B Corporation. 

“Better Bean is well-suited for the Cultivate Ventures portfolio given our focus on the perimeter of the store with our BluePrint functional beverages, Yves Veggie Cuisine vegetarian offerings, and Health Valley refrigerated soup products. Better Bean products are aligned with consumer demand for nutritious food, plant-based protein, fiber, clean labels and convenience,” said Beena Goldenberg, CEO of Cultivate Ventures and Hain Celestial Canada.

“We expect to catapult Better Bean’s growth by leveraging Hain Celestial’s strength in sales, distribution, marketing, and brand building, which should allow more consumers to experience Better Beans,” said Keith Kullberg, founder and CEO of Better Bean. “Hain Celestial’s decades’ long commitment to making healthier, better-for-you food more accessible complements Better Beans’ mission to bring the world clean, tasty and convenient beans.”

Cultivate Ventures is dedicated to investing in smaller portfolio brands, lifestyle brands and concepts, and incubator opportunities in high growth categories.