Market Updates, Products & Ingredients

iHerb to Distribute The Vitamin Shoppe Products Globally

Proprietary supplement brands The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, and BodyTech Elite, are now available in over 180 countries via iHerb.

Leading VMS e-commerce company iHerb has partnered with The Vitamin Shoppe to bring the U.S.-based retailer’s portfolio of proprietary brands to global consumers.

iHerb now offers more than 250 products from The Vitamin Shoppe, with hundreds more slated for release in the coming months.

The companies said their partnership underscores a common goal of supporting individuals on their journeys of lifelong wellness.

The Vitamin Shoppe President Muriel Gonzalez said: “we’re especially pleased to now offer our high-quality supplements and advanced sports nutrition formulas to millions of new consumers in markets around the world, via the global reach of iHerb. Our collection of exclusive brands and products are consistently top sellers across our U.S. business, due to their trusted quality, innovation, and value. We look forward to bringing those industry-leading standards to our partnership with iHerb and its extensive international customer base.”

Proprietary supplement brands, including The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, and BodyTech Elite, are now available in over 180 countries via iHerb.

  • The Vitamin Shoppe line includes over 800 vitamins, minerals, and supplements.
  • Vthrive The Vitamin Shoppe helps consumers reach the next level on their wellness journey through innovative, research-backed, solution-based products.
  • BodyTech is a broad range of tested sports nutrition supplements created to enable consumers to achieve fitness goals, no matter their level.
  • BodyTech Elite delivers advanced, higher potency, sports nutrition formulas for high-achieving athletes who demand the best of themselves.

Every product from The Vitamin Shoppe’s family of brands is put through 320 rigorous quality assurance steps, with ingredient purity and potency verified by independent, third-party labs.

“Since its founding, iHerb has been providing customers across the globe with authentic products from trusted, reliable, and revered brands. We are proud to welcome The Vitamin Shoppe’s proprietary brands to our site, further enriching our diverse product offerings,” said Lindsey Wiefels, senior vice president of merchandising for iHerb. “Our collaboration and partnership enable us to fulfill our mission of providing customers worldwide access to the highest quality health and wellness products. Together with The Vitamin Shoppe, we look forward to empowering individuals to prioritize their physical and emotional well-being.”

Utilizing its logistics network, iHerb directly ships every product to customers from one of its GMP or ISO-compliant climate-controlled distribution centers located throughout the U.S. and Asia. Every iHerb facility is temperature controlled, maintained between 74-75 degrees Fahrenheit (23-24 degrees Celsius), which protects products from extreme heat, cold, and humidity.

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