Karma Water will debute a new line of energy drinks called Karma Energy Water which feature a blend of caffeine and Kyowa Hakko’s citicoline ingredient, Cognizin, at Natural Products Expo West from March 13-16.
 
“Consumers are looking for energy and mental clarity without the crash that comes from traditional energy drinks,” said Maria Stanieich, Kyowa Hakko’s USA marketing manager. “Cognizin®, a clinically tested, patented form of citicoline, offers those benefits, and we’re excited for the attendees of Natural Products Expo West to experience them firsthand. After all, what do trade show attendees need more than energy and focus to power through three days of networking?”
 
The new energy drinks feature a patented PushCap which stores active ingredients in an airtight chamber until immediately before drinking. This ensures peak potency for optimal health benefits. At the show, Karma Energy Water will be featured alongside the brand’s established Karma Probiotic Water.
 
The drinks each contain a blend of 150 mg of natural caffeine, 250 mg of Cognizin, and nine essential vitamins, all without any artificial colors, flavors, sweeteners, or preservatives. They’re available in raspberry peach, blueberry watermelon, and melon dragonfruit flavors, at retailers nationwide. The brand also has an eco-friendly hydration kit available on its website. These personalized kits deliver PushCap refills for a reusable bottle on a one-time or subscription basis in customers’ selected functions and flavors.
 
“Karma Energy Water caters to the demands of today’s consumers,” said CJ Rapp, Karma Water CEO. “It is a health-conscious, functional beverage designed to provide the push of energy and mental sharpness you need to get through the day.”