Lightlife Foods is introducing a new plant-based burger that aims to deliver a sensory experience similar to a beef burger. The Lightlife Burger is part of a new line of pea protein-based product free from GMOs, gluten, soy, and artificial flavors. 
 
Including the Lightlife Burger, LightlifeGround, LightlifeBratwurst Sausage, and Lightlife Italian Sausage, the new line claims to offer the taste, texture, aroma, and appearance of traditional meat, but is made of plants. 
 
The Lightlife Burger has 20 grams of pea protein with 0 grams of cholesterol and only 2.5 grams of saturated fat in a quarter-pound patty, compared to 80 grams of cholesterol and 9.3 grams of saturated fat in a quarter-pound patty made from traditional beef. The product is made from familiar ingredients, including pea protein, virgin coconut oil, and beet powder. The company suggests cooking the burger over an open flame will enrich its beefy texture.
 
Lightlife’s new core line looks to appeal to consumers at all points on the plant-based journey, from someone looking to reduce their meat consumption to those already committed to being vegetarian or vegan.