MegaFood has updated its brand identity, with a new look inspired by its “plant-powered, planet-first heritage” which began in 1973.

The transformation includes updates across the entire brand, starting with a new packaging design intended to better stand out on both physical and digital shelves. MegaFood’s website, social media presence, and marketing campaigns are all updated to match the new look and feel.

The company’s first innovation introduced under the new brand identity will be Omega-3-6-9, a supplement made with algae oil and Ahiflower, an oil sourced from plants grown in the UK using regenerative agriculture.

MegaFood has also shared updates about its brand standards, covering product formulation, sourcing, packaging, shipping, and operations, setting new benchmarks.

MegaFood will rely on research-backed and clinically-studied ingredients to create plant-based supplements which have evidence of efficacy.

The company has also increased the number of pesticides its products are tested for from 125 to over 150, and ensures all products are free of the top nine major allergens.

The brand is also NSF-certified for Good Manufacturing Practices. MegaFood has been a certified B Corporation since 2018, and a 1% For the Planet member since January 2024. In 2023, the brand became Plastic Neutral certified with RePurpose Global, and has funded the recovery of 400,000 pounds of nature-bound plastic waste while it works to reduce plastic in its own products and manufacturing processes.

“Building on our rich history of creating efficacious, plant-powered vitamins and supplements for more than 50 years, this next chapter for MegaFood brings to life our new brand identity and purpose: to harness the power of plants to nurture the health of people and planet,” said Andy Dahlen, CEO of MegaFood. “We have an unwavering commitment to quality using science-backed ingredients and rigorous internal testing, such as testing for 150+ pesticides, to meet the purity and potency standards we demand, and our consumers deserve, and as our brand continues to innovate and evolve, so must our visual identity. This transformation honors our deep heritage while preparing for the next 50 years with a distinctive look focused on our mission and purpose.”