Market Updates

Natrol Survey Reports on Women’s Sleep Health Challenges

A majority of women report that they’re having trouble falling asleep or staying asleep, largely due to finances and other stressors.

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By: Mike Montemarano

A new survey by supplement brand Natrol found that 45% of women between ages 40 and 60 are losing more than two hours of sleep per night due to spiraling thoughts, while 10% of women report that they are losing four or more hours of sleep per night.
 
“Women are juggling more than ever – caring for their children, supporting their significant other, looking after aging parents, managing their career, balancing friendships and finances – all while trying to prioritize their own health,” said Rebekah Lyle, chief marketing officer at Natrol. “Getting restorative sleep can be difficult, often leading to overthinking at night and entering a sleep spiral that’s hard to escape, leaving them feeling drained the next day. As sleep experts, we wanted to better understand how often this happens, for how long, and the most common stressors that cause women to have spiraling thoughts that result in hours of lost sleep.”
 
According to Natorl, 72% of women report having trouble falling asleep at night and 87% have trouble staying asleep at night. One in three (31%) of women between 40 and 60 say their sleeping trouble is worse than it was a year ago. Over half (56%) believe their sleep quality is about the same as last year. Only 13% feel like their sleep quality has improved over this time.
 
Fifty percent of women said that personal finances were the most likely stressor preventing them from falling asleep every night, or at least very often.
 
“We uncovered that one in four women are very often simply giving up trying to fall asleep at night because of spiraling thoughts, so it’s apparent that many are struggling with significant sleep challenges that can impact their next day and the days ahead,” said Lyle. “The findings from the Sleep Spiral Survey highlight that women need effective strategies and solutions that can help them regain control of their sleep and overall well-being.”

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