Products & Ingredients

NattoPharma Partners with Mercola to Promote Benefits of Vitamin K2

By: Lisa Olivo

Nattopharma, Oslo, Norway, has entered a preferred supplier partnership with Mercola, Metuchen, NJ. Mercola has included NattoPharma’s MenaQ7 Vitamin K2 as MK-7 as a featured ingredient in its Dr. Mercola Premium Products line, and the two companies have combined their resources to educate consumers about the clinically validated health benefits of vitamin K2.
 
Founded in 1997, Mercola.com has become the world’s No. 1 Natural Health website and one of the top 10 health websites. The company has over one million newsletter subscribers, including tens of thousands of healthcare professionals, and has a subscriber in most countries in the world. Each daily newsletter caters to readers who want medical and dietary insights in an easy-to-understand, straightforward manner.
 
In addition, Mercola.com receives 30 million page views each month and offers over 100,000 pages of free and original health information based on the expertise of leading health professionals in fields including nutrition, exercise, health, and stress management. All of the beneficial information is untainted by corporate or outside influences – Founder Dr. Joseph Mercola is armed with more than 20 years of clinical experience and seeks out interviews that meet his strict criteria.
 
Dr. Mercola recently featured the benefits of vitamin K on the site, including the following interviews:  Dr. Mercola Interviews Leon Schurgers, PhD: Vitamin K and Its Benefits; and Dr. Mercola Interviews Dr. Dennis Goodman: Vitamin K2: The Missing Nutrient for Heart and Bone Health.
 
“Dr. Mercola’s interest in interviewing these respected experts was based on the opportunity to explore and present the substantial science supporting the critically important nutrient K2 to his viewers, who rely on him to provide timely and relevant medical and nutritional information in a way that is easy to understand,” commented Dr. Michael Lelah, chief research scientist with Mercola. 
 
“Dr. Mercola’s mission is to transform the medical – pharmaceutical healthcare paradigm into one in which the root cause of disease, rather than the symptoms, is treated by maintaining health and wellness, and through prevention,” Dr. Lelah continued. “Dr. Mercola provides the most up-to-date health news and information, free and available to help you take control of your health and live a long, healthy life.”
 
NattoPharma CEO Dr. Hogne Vik believes the response these interviews have earned is a testament to Dr. Mercola: “[His] dedication to offering his readers content based on important science is why he has such a loyal and growing following.”
 
In addition to education, the Mercola/NattoPharma partnership has resulted in MenaQ7 Vitamin K2 as MK-7’s inclusion in two products that are part of the Dr. Mercola Premium Products line – a standalone Vitamin K2 product and a newly introduced Calcium, Vitamin D3, and Vitamin K2 combination formula.
 
“We believe we earned the attention of Mercola – and ultimately were selected as a partner – because NattoPharma has been driving the scientific discovery behind the benefits of Vitamin K2,” Dr. Vik continued. “We could not be happier to have Mercola, with its demonstrated years of excellence providing only the best ingredients available, join the NattoPharma family, and we look forward to even greater successes in helping people take control of their health.”
 
For more information: http://nattopharma.com ; www.mercola.com

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