Natural Alternatives International, Inc., a contract manufacturer in the dietary supplements industry, announced that Aaron Starr has been promoted to vice president of CarnoSyn brands. Carnosyn is a branded beta-alanine ingredient marketed primarily for sports nutrition applications.
 
In the new role, Starr will be responsible for leading business teams, and overseeing operational performance and the advancement of the brands. This includes the management of profits and losses, short- and long-term strategic planning, sales and marketing management, and new product introductions.
 
“I am pleased to announce Aaron Starr has been named vice president of CarnoSyn brands,” said Kenneth Wolf, president and chief operating officer, Natural Alternatives International. “Aaron has been a valued member of our team for many years, directly managing customer relationships and operations and bolstering sales for NAI and CarnoSyn brands. We are excited to see the impact his leadership will have within our organization and with valued customers as he works to develop new and existing opportunities for CarnoSyn brands within the sports nutrition industry as well as the health and wellness business sector.”
 
Starr will lead several teams, including sales, marketing, customer service, operations and science.
 
Starr most recently served as senior account manager and operations manager at Natural Alternatives and CarnoSyn brands. His career also included roles as executive editor and marketing director at DailyeDeals.com, and as managing partner at O’Riordan & Associates, NFP. He earned an MBA in financial management from National University, and a Bachelor of Science degree in exercise and physiology/kinesiology from Bridgewater State University.