The United Natural Products Alliance (UNPA), a leading trade association for the dietary supplement industry, has welcomed Naturally Network as its newest MOU partner.

Naturally Network creates access within the better-for-you CPG industry by connecting members, partners, and industry experts via events and programs. To date, its audience has grown to more than 45,000, serving over 25,000 companies. In 2023, the organization hosted 217 events with more than 15,000 participants. According to the organization, it is the largest membership community for conscious companies in the natural products industry.

UNPA’s new partnership with Naturally Network will create new opportunities for UNPA members to mentor and collaborate with emerging companies. Members will also gain access to innovative products and ideas, with possibilities to license, distribute, or purchase them.

“By connecting young, visionary entrepreneurs with legacy companies that bring valuable experience, we’re fostering a mentorship culture that supports the next generation of industry leaders. This not only serves UNPA members by infusing fresh perspectives into the industry but also drives growth and sustainability,” said Loren Israelsen, founder and president of UNPA. “Ultimately, these collaborations will enhance product offerings all the way to the consumer level, bringing fresh, high-quality choices to the market.”

“Through UNPA’s deep set of networks and relationships, we aim to connect promising young companies and individuals with greater distribution opportunities and consumer visibility to accelerate their growth and impact on the industry,” Israelsen added.

Katrina Tolentino, executive director of Naturally Network, said expanding market access and creating opportunities within the natural products sector are among the group’s top priorities. “One of the ways we aim to achieve this is through strategic partnerships that uplift the entire industry. We are thrilled to partner with the United Natural Products Alliance to further this mission, providing emerging brands with an exceptional opportunity to tap into the deep, legacy expertise of seasoned professionals in the supplement category. By connecting these rising companies with established industry leaders, we’re fostering an environment where knowledge-sharing drives innovation, growth, and quality across the board. This collaboration will not only support emerging brands but also energize the supplement category, accelerating advancements that benefit consumers.”