Nature Made, the leading vitamin and supplement brand from Pharmavite, has added new products and formulations to its digestive health portfolio to deliver a range of probiotic, prebiotic, and fiber supplements for daily gut health support.

While more than 70% of U.S. adults consider digestive support to be a key component of health and wellness, nearly 75% experience digestive discomfort at least once a month. About 40% aren’t comfortable doing day-to-day activities because of the gut health issues they experience.

Identifying the gap between recognizing the benefits of probiotics and finding options that are effective, enjoyable, and easy to incorporate into daily routines, scientists at Nature Made formulated its newest innovations with specific probiotic strains based on research-backed benefits and prioritized varying strengths, forms, and combinations to support a range of gut health needs.

“Beneficial bacteria like those found in probiotic foods and supplements exist naturally in the gut to promote a balanced and thriving gut microbiome, which benefits gut health, the immune system, and overall well-being, but they require continuous support to reinforce digestive health — especially when common factors like stress, disrupted sleep, or poor nutrition come into play,” said Dr. Susan Hazels Mitmesser, senior vice president, chief science officer at Pharmavite.

“The gut microbiome is as unique as a fingerprint and it needs to be fed to be healthy, but most don’t get enough necessary nutrients like fiber from food alone and our gut pays the price,” she added. “Nature Made’s digestive offerings deliver distinctive ingredient recipes that cater to nuanced lifestyle and gut health needs and are scientifically formulated to be gentle enough for everyday use, provide an elevated experience to encourage consistency, and contribute to holistic wellness.”

The lineup includes two newly launched innovations: 

• Nature Made Probiotic + Prebiotic Fiber Gummies, which contain the research-backed probiotic strain Lactospore and 3 grams of prebiotic fiber in a mixed berry flavor; and

• Nature Made Probiotics 1 Billion CFU Capsules comprised of the brand’s BB-12 probiotic strain, which is clinically studied and supports a healthy immune system.

The company also introduced a new formulation of Nature Made Prebiotic Fiber Gummies, to join staples like Nature Made Prebiotic Fiber Drink Mix Powder and Nature Made Digestive Probiotics Extra Strength 8 Billion CFU Gummies to help support healthy digestion with twice the CFUs of other Nature Made Digestive Probiotics Adult Gummies.