Market Updates, Products & Ingredients

Nature’s Bounty Expands Women’s Health Portfolio

The company’s new products are formulated for hair growth, sexual wellness, and pH balance.

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By: Mike Montemarano

Nature’s Bounty has launched three new women’s health products: Intimacy Booster; Healthy pH Balance; and Hair Growth Gummies. The new products are available on Amazon, and at CVS, Kroger, and many other retailers.
 
“I am thrilled that one of my favorite brands – Nature’s Bounty – is growing its women’s product line to offer nutritional options for very real changes within women’s bodies, including hair thinning, sensual pleasure and arousal, and vaginal health,” said Amy Shah, MD, board-certified physician, nutrition specialist, author, and spokesperson for the Nature’s Bounty brand. “I explain to patients that the body works in remarkable ways and it’s optimized through nutritional support from time to time. The Nature’s Bounty brand leans into the latest nutrition science to develop products to supplement the body’s natural abilities and in a very accessible way.”
 
Nature’s Bounty Intimacy Booster features ginseng and KSM-66 ashwagandha, to improve sexual function and ease everyday stress so women can “relax and connect,” Nature’s Bounty stated.
 
Meanwhile, Healthy pH Balance supports the body’s natural ability to balance the vaginal microbiome through a proprietary blend of clinically-studied probiotics L. reuteri RC-14 and L. rhamnosus GR-1, delivering two billion live culture colony forming units (CFUs). This probiotic blend is coupled with cranberry powder to further support a healthy pH balance.
 
Nature’s Bounty’s Hair Growth Gummies feature the same complex of ingredients found in its Hair Growth Capsules, but the ingredients are delivered via peach mango flavored gummies. The Advanced Hair Complex contains a matrix of three vital nutrients, biotin, arginine, and silicon, which is designed to provide structural support for existing hair growth, including increased thickness and fuller-looking hair within three months, according to the company.
 
“I believe all women should feel empowered and the ultimate empowerment is through health,” Shah said. “When we feel good in our bodies – through proper nutrition, exercise, and social connections – we can function at our highest abilities. I’m proud to partner with the Nature’s Bounty brand to increase awareness of their high-quality nutritional supplements that empower women throughout their wellness journeys.” 

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