Nature’s Way has reformulated eight of its core products featured in its Alive! Multivitamin line, enhancing each of them with its new Superfood Antioxidant Powder Blend. The antioxidant vitamins C, E, and beta-carotene, along with plant polyphenols sourced from fruits and vegetables, are included to help neutralize free radicals.

A survey conducted by Nature’s Way revealed that 70% of consumers understand the role antioxidants play in overall health, but 75% are unsure or admit they don’t get enough antioxidants from their diet alone. Additionally, the CDC reports that only one in 10 U.S. adults meet the recommended daily intake of fruits and vegetables, Nature’s Way reported.

“We believe nature can support general health and wellness,” said Andrew Hartshorn, chief marketing officer at Nature’s Way. “We understand that many Americans struggle to meet nutrient requirements from their daily diet. By adding superfood antioxidants to our trusted Alive! Multivitamins, we’re making it easier for everyone to support their health, no matter their lifestyle.”

The products reformulated in the Alive! Reformulation include the Women’s Multivitamin, Men’s Multivitamin, Women’s 50+ Multivitamin, Men’s 50+ Multivitamin, each available in both gummy and tablet forms.