Naturex has launched Flowens, a full spectrum cranberry based ingredient specifically developed for men’s health. This optimized formula is supported by gold standard clinical evidence illustrating its ability to improve Lower Urinary Tract Symptoms (LUTS) typically associated with Benign Prostatic Hyperplasia (BPH).

More than 50% of men in their 50s and 80% of men in their 70s suffer from BPH, resulting in a potential market of over 26 million men in the U.S. alone. LUTS associated with BPH leads to deteriorating urinary conditions and a reduced quality of life as men age.

In a randomized, double-blind, placebo controlled study, 250 mg or 500 mg of Flowens consumed once daily showed statistically significant improvements in the key clinical marker for BPH/LUTS by up to 44%—the International Prostate Symptom Score (IPSS). Both doses also showed statistically significant improvements in uroflowmetry markers such as post-void residual volume  and bladder volume. For more information: www.naturex.com