Market Updates, Products & Ingredients

Nordic Naturals Expands Omega-3s Footprint through Walmart Partnership

Through a variety of product offerings, the company plans to partner with mass retailers to improve omega-3 usage rates.

Nordic Naturals is expanding its portfolio of products, as well as improving access to them, through partnerships with mass retailers like Walmart.
 
Thousands of Walmart locations now have three omega-3 products from the company, including: Omega-3 softgels, which provide 690 mg of total omega-3s for everyday heart and cognitive support; Ultimate Omega, which supports heart, brain, and overall wellness with 1,280 mg of total omega-3s; and algae omega, which gives vegans and vegetarians a way to meet their daily recommended serving of omega-3 EPA and DHA to support vision, heart health, brain health, and immunity with 715 mg of total omega-3s derived from sustainably-sourced microalgae. Algae omega is certified 100% vegetarian by the American Vegetarian Association and is non-GMO and hexane free.
 
More than 80% of adults have deficient EPA and DHA blood levels necessary to achieve cardiovascular health benefits, the company reported, citing a study based on National Health and Nutrition Examination Survey (NHANES) data.   
 
“The majority of Americans don’t know they need omega-3 supplements, don’t have access to quality omega-3s, and certainly don’t have the grocery budget to afford the minimum omega-3 requirements sourced through food,” said Brian Terry, director of U.S. retail sales for Nordic Naturals. “We believe everyone should have access to affordable, high-quality omega-3 supplements, which is why our partnership with Walmart is so important to our mission.”
 
 Nordic Naturals is participating in Walmart’s May Wellness Days, which start on May 1st. Walmart visitors can receive a 30% discount on any Nordic Naturals product.

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