The Natural Products Association (NPA) has appointed NOW Health Group CEO Jim Emme as the trade organization’s new Chairman of the Board of Directors. This appointment marks a new chapter in the longstanding partnership between NOW Health Group and NPA, furthering their commitment to advancing the natural products industry through advocacy, education, and high-quality standards. 

A veteran leader in the natural products industry, Emme has been at the helm of NOW Health Group for over a decade, guiding the company with a dedication to quality, transparency, and consumer health. His industry experience and understanding of regulatory and market dynamics make him uniquely positioned to lead NPA during this pivotal time, the association said.

NOW Health Group has been an integral part of NPA’s mission for decades, advocating for fair regulations, transparency, and the protection of consumer access to safe, high-quality natural products. As one of the longest-standing members of NPA, NOW Health Group has played a key role in shaping the industry’s policies and standards, ensuring that natural products remain accessible and trusted by consumers worldwide. 

“I am honored to take on this role at such a critical time for our industry,” said Emme. “NOW Health Group has always believed in NPA’s mission to protect and promote the natural products marketplace. I look forward to working with my fellow board members to champion policies that support industry growth while maintaining the highest quality and safety standards for consumers.” 

As chairman, Emme will spearhead NPA’s efforts to engage with policymakers, advocate for science-based regulations, and strengthen the organization’s role as a leading voice of the natural products industry.