NOW has rebranded its tea line in conjunction with a program it launched to incorporate food bank donations into its business model. For every two boxes of tea purchased by retailers under the new Give A Tea brand, one box of tea will be donated to the Chicago Food Repository.
 
“Food pantries expressed a big need for quality, healthy beverages that aren’t loaded with sugar and we’re excited to be able to help fill this void,” said Dave Rosenberg, food category manager. “In October we made our first donation to the Chicago Food Depository of 27,642 cartons of tea. That’s a retail value of nearly $140,000 and represents the number of teas purchased from July to September. This is just the beginning of what we anticipate will be a long-term partnership that will benefit our local community.”
 
NOW’s Give A Tea line is now available on store shelves. The teas include: Better Off Red; Ojibwa; Organic Heavenly Hip Hibiscus; Organic Chamomile; Ginger Mint Comfort; Organic Black Tea; Organic Peppermint Tea; and Organic Green Kick.
 
The remaining teas in NOW’s portfolio will transition to the new branding into the first half of 2023.