Booth 4587

Nuritas, an ingredient supplier specializing in AI-powered peptide discovery, will launch PeptiSleep at Natural Products Expo West.

“Millions struggle with poor sleep every night, which can cloud mood and judgment in the short term and drive serious health issues over time,” said Nora Khaldi, PhD, founder and CEO of Nuritas. “PeptiSleep is a breakthrough in consumer health and empowers formulators to create next-gen sleep supplements, foods, and beverages that can enhance every stage of sleep. With our AI-powered discovery platform and commitment to advancing health through nature and science, we’re excited to continue bringing to market better ingredients for people and the planet, faster.”

PeptiSleep is a plant peptide ingredient derived from rice bran protein that is formulated to help users fall asleep easily and stay asleep longer. According to Nuritas, it does so by reducing cortisol, a hormone associated with stress and sleep.

In a pilot study, consumers took PeptiSleep while wearing smart rings that measured biometrics including heart rate variability and other aspects of sleep. Sixty-one percent of participants fell asleep faster, and saw a 17% increase in measured deep sleep, 13% increase in light sleep, and 35 more minutes of total sleep. Readiness and sleep scores also improved following PeptiSleep supplementation.

The ingredient is suitable for capsules, tablets, gummies, gels, and chews, as well as ready-to-drink beverages and health shots. According to Nuritas, it is a suitable alternative or adjunct to other ingredients such as melatonin or magnesium.

“Melatonin is arguably the most well-known over-the-counter sleep aid, but research shows mixed outcomes and, commonly, a hangover effect in the morning upon waking,” said Andy Frnaklyn-Miller, PhD, chief medical and innovation officer at Nuritas. “With a totally unique approach, PeptiSleep works across all four phases of sleep, improving deep sleep and reducing the time it takes to fall asleep, but with no morning hangover effects.”

Attendees who visit Nuritas’ booth can sample a PeptiSleep gummy or capsule, and, if they report back the next day on their sleep experience, they can be entered into a raffle to win an Oura Ring.

“There’s nothing else like PeptiSleep on the market,” said Chris Lindsay, chief commercial officer of Nuritas. “I’ve worked on product innovation across many different ingredient businesses, and this is truly special. I can’t wait for brands to try out our plant peptides in their formulations and discover how easily they can bring transformative, science-backed health innovation to their respective categories.”