Market Updates
NutriLeads Launches BeniCaros in China Through Distribution Agreement
Shanghai Toong Yeuan Food Tech Ltd., a specialist in functional ingredients, will exclusively distribute the prebiotic fiber to the Chinese marketplace.

By: Mike Montemarano

Photo: daizuoxin | Adobe Stock
NutriLeads BV has entered into a strategic distribution partnership with specialty ingredient company Shanghai Toong Yeuan Food Tech Ltd to launch Benicaros in China, expanding the global reach of the prebiotic fiber.
Shanghai Toon Yeuan Food Tech Ltd specializes in functional ingredients for the supplement, food, and beverage industries. It has several relationships with leading manufacturers, providing a strong position for Benicaros across a wide range of health and wellness products, the company reports.
“We are thrilled to partner with NutriLeads to bring Benicaros to the Chinese market,” said Luisa Chang, president of Shanghai Toong Yeuan Food Tech Ltd. “Its clinically proven benefits for gut and immune health, combined with a small daily serving and excellent formulation properties, make Benicaros an outstanding ingredient choice for manufacturers and consumers in China.”
Benicaros is a prebiotic fiber classified as rhamnogalacturonan-I, and is extracted from upcycled carrot pomace. It is evidenced to support the growth of beneficial gut microbiota across a variety of microbiota. It also is evidenced to enhance the production of short-chain fatty acids like acetate, propionate, and butyrate, which contribute to gut health. Benicaros is also evidenced to have an influence on innate immune response.