OmniActive Health Technologies has announced the acquisition of ENovate Biolife.
 
The company was founded by Latha and Jayesh Chaudhary, both of whom are pharmacists by training, in 2009, after the two founded Exotic Natural in 1994. The company was established with a focus on clinically-studied botanical ingredients across categories such as sports/active nutrition, joint and lower back support, men’s health, heart health, and more, with upcoming advances in muscle and digestive health.
 
“ENovate’s approach to ingredients perfectly aligns with OmniActive’s mission of delivering proven products that make a meaningful difference in consumers’ lives,” said Sanjay Mariwala, founder and managing director of OmniActive. “ENovate has done a remarkable job bringing multiple standout ingredients to the market including Muvz, RedNite, and the award-winning Oxyjun. We look forward to bringing these newly acquired ingredients to more brands and formulation partners looking to serve health-conscious consumers around the world.”
 
“We are extremely proud of the strides we have made to help our loyal customers deliver products formulated with clinically backed ingredients to address consumer health and performance needs,” said Jayesh Chaudhary, founder and CEO of ENovate. “OmniActive’s comprehensive capabilities spanning across clinical research, R&D, regulatory, marketing and operations, along with global reach, position us well to elevate these ingredients even further.”
 
OmniActive initiated a partnership with ENovate thorugh a U.S. licensing agreement for enXtra, a clinically-studied mental energy ingredient. The agreement eventually expanded globally.