One A Day, the multivitamin and supplement brand from Bayer, has launched One A Day Age Factor Cell Defense, a dietary supplement designed to defend against cellular aging from the inside.

The product supports cell health and resilience throughout the aging journey, the company said, as cells naturally become less effective at managing everyday stressors.

Cell Defense contains olive polyphenols, an antioxidant derived from olive fruit extract that helps defend against the damaging effects of daily stressors, as well as omega-3 fatty acids, resveratrol, astaxanthin, vitamins C and D, and niacin to help support cell resilience throughout aging.

“Healthy aging has increasingly become a priority for consumers. Bayer is excited to offer them a new, scientifically designed supplement to proactively support their cell health as they age,” said Lisa Perez, general manager and vice president of marketing, nutritionals at Bayer.

“The anti-aging space is overwhelming, with lots of information that can make it challenging for consumers to feel confident about the choices they are making. One A Day wants to help consumers cut through the noise and is committed to creating products backed by science and in this case, one that targets cellular aging from the inside — where aging begins.”

Designed to provide holistic support for a healthy aging journey, the Age Factor portfolio includes a supplement and a free wellness app to offer insights on current habits and how to make incremental lifestyle changes to support a healthy aging journey.

The One A Day Age Factor Cell Defense dietary supplement is available for purchase online and at mass retail locations.

Earlier this year, Bayer launched the Bayer Precision Health group, a business unit focused on developing new precision consumer health products.