Gathered Foods, makers of Good Catch plant-based seafood, has launched its new first-to-market U.S.-made Plant-Based Salmon Burgers, which contain 16 grams of plant protein per serving. With 30% of seafood consumers purchasing salmon monthly, according to FMI, Good Catch set out to create an innovative alternative for the most consumed fish in the U.S.
 
The product will be available through a new partnership with United Natural Foods, Inc. (UNFI), North America’s largest natural and organic grocery wholesale distributor. Customers can also purchase directly online from Good Catch’s ecommerce platform.
 
With the addition of Plant-Based Salmon Burgers, Good Catch said it provides a new flavor profile for a broad audience, from vegans to flexitarians. Good Catch’s six-plant protein blend includes pea protein isolate, soy protein concentrate, chickpea flour, faba protein, lentil protein, soy protein isolate, and navy bean powder.
 
“Culinary innovation is at the forefront of everything we create at Good Catch and this new salmon will be an absolute game-changer in the market that boasts incredible flavor and texture,” said Chad Sarno, co-founder and chief culinary officer at Gathered Foods, makers of Good Catch. “We are excited to see consumer response to our Plant-Based Salmon Burgers, which provides a convenient meal solution without the harm.”
 
Casting a Wide Net
Through distribution centers across the country, UNFI will help Good Catch reach a wide variety of retailers and consumers eager to try a new plant-based seafood option. These retail partners will be crucial to the continued expansion of Good Catch’s distribution footprint. Additionally, brand fans and
 
“With the launch of our Plant-Based Salmon Burgers, we are thrilled to add a delicious new seafood category to our growing product lineup of plant-based offerings,” said Christine Mei, CEO of Gathered Foods. “Through our distribution partnership with UNFI and availability of this product directly on our ecommerce website, we have the opportunity to reach a wider net of consumers and brand fans through the introduction of this new, delicious product offering.”
 
Last year Good Catch continued to grow its market footprint through new distribution alignments including Plant-Based Deli-Style Tuna at Whole Foods Market nationwide; its Plant-Based Classic Fish Burgers in a signature menu item called The Gulf at Bareburger; and a limited-time offering of its Breaded Plant-Based Fish Fillets and Plant-Based Crab Cakes as the first plant-based offerings at Long John Silver’s.
 
Additionally, the brand announced its first wholesale partnership with BJ’s Wholesale Club to offer its Plant-Based New England Style Crab Cakes and expanded distribution of its Frozen Breaded line in Sprouts Farmers Market stores nationwide.