Pure Protein, a top-selling protein bar brand in the 1440 Foods’ sports and active nutrition portfolio, has launched its new All in One Protein Powder featuring 25 grams of protein, 10 grams of collagen, 6 grams of fiber, and 14 vitamins and minerals per serving.

“Common supplement routines involve multiple products which can be very costly to maintain, and very few protein powders are appetizing or offer additional nutrients required to meet one’s recommended daily nutrient intake,” said Joe Stanzione, PhD, RD, CSSD and Manager, regulatory and nutrition scientific affairs at 1440 Foods.

He added: “In our recent consumer survey conducted in partnership with Harris Poll, we found that 85% of Americans would use an ‘all in one’ to replace or add to their current routine, so our latest Pure Protein formulation is giving consumers something we know they want and need to support their daily wellness and weight management goals.”

Available in Creamy Vanilla and Rich Chocolate flavors, the new powder is a convenient and affordable way to address the side effects of nutrient deficiency that some users of GLP-1 medications experience, the company said.

“As the dietary supplement market in the United States becomes increasingly more congested and expensive, users and especially those taking GLP-1 medications are seeking simplified, yet effective solutions to help them achieve their health and fitness goals,” said Alex Fishman, brand director at Pure Protein. “Pure Protein is proud to be a leading and trusted innovator of nutrient-dense protein products, and to offer our customers a new formula that makes complete nutrition easy.”

With a unique blend of proteins, vitamins, and minerals, the Pure Protein All In One Protein Powder supports immunity, skin, joint and bone health, energy metabolism, and digestive function, according to the company. It also promotes building and maintaining lean muscle, which is critical for people experiencing rapid weight loss.

According to 1440 Foods’ study with Kantar featuring GLP-1 insights, GLP-1 users are seeking products that are tasty and high in nutritionals, with 60% selecting “high in protein” as the top attribute sought when purchasing food and beverages. Even further, GLP-1 users expect retailers and brands to provide greater variety to meet their new lifestyle and dietary requirements, making the new All In One Protein Powder the ideal high-protein product for evolving consumer needs.