Market Updates
Sabinsa Acquires Ayurvedic Brand Nature’s Formulary
PK Davé, founder and president of Nautre’s Formulary, will serve as CEO of Sabinsa’s consumer goods division.

By: Mike Montemarano

Photo: tippapat | Adobe Stock
Global ingredient supplier Sabinsa has acquired Nature’s Formulary, a brand of Ayurvedic products.
PK Davé, the founder and president of Nature’s Formulary, will serve as CEO of Sabinsa’s consumer goods division, where he will focus on wellness products under the America’s Finest, Inc., Nature’s Formulary, and Sanutra Wellness Blends brands.
“We are thrilled to welcome Nature’s Formulary into the Sabinsa family,” said Shaheen Majeed, global CEO and managing director of the Sami-Sabinsa Group. “This acquisition represents a significant milestone in our long-term strategy to further strengthen Sabinsa’s leadership in the natural products industry. By integrating Nature’s Formulary’s expertise in Ayurvedic formulations with Sabinsa’s advanced research and development capabilities, we are uniquely positioned to drive innovation and continue to deliver high-quality, transformative wellness solutions to our global customer base for years to come.”
“This acquisition is a direct reflection of the dedication and hard work of the entire Nature’s Formulary team,” said Davé. “Partnering with Sabinsa presents an incredible opportunity to leverage their global presence and robust infrastructure, while significantly expanding Nature’s Formulary’s impact in the dietary supplement industry. We are confident that our combined strengths will accelerate our mission to promote holistic health and wellness through Ayurvedic products. Together, we will unlock new opportunities and create lasting value for all our loyal customers and partners worldwide. We can leverage the presence of Nature’s Formulary in health food stores to tell the Sabinsa story, bringing our products to an even wider audience and deepening the impact of our combined vision for natural health solutions.