Kellogg Company, Battle Creek, MI, has introduced a new probiotic enriched cereal to its Special K line. At a time when 83% of adults report some kind of gastrointestinal problem (Mintel Digestive Health US Study, July 2017), new Special K Nourish Berries & Peaches with Probiotics is the only cereal from a leading brand to contain live and active probiotic cultures.
 
Probiotics are live bacteria that add to the beneficial bacteria normally present in the gastrointestinal tract, and Mintel data suggests that more than a third of women (34%) agree probiotics are essential for a healthy digestive system. Unlike other probiotics products, Special K Nourish Berries & Peaches with Probiotics provides these “good” bacteria without the need for refrigeration, making it a convenient choice for busy women.
 
“Our goal is to empower women to feel confident in their food choices,” said Christie Crouch, director of marketing for Special K. “We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we’re delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day.”
 
Special K Nourish Berries & Peaches with Probiotics features a peach-flavored flake, as well as a blend of blueberries, raspberries, peaches, and yogurty pieces. With 12g of whole grains, it is also a good source of fiber.