GNC has expanded its partnership with The Honest Company to launch four products available only at GNC and The Honest Company beginning in August. The two companies first announced their partnership in May in honor of Women’s Health Month, launching six products primarily focused on new and expecting mothers.
 
“Our relationship with The Honest Company has allowed us to continue our commitment to women’s health and wellness,” said Karlyn Mattson, EVP, chief merchandising officer, GNC. “With the launch of four new exclusive products, we’re aiming to further connect with our female consumers to support them on their journey to Live Well. The Honest Company has been a great partner and consistently surpasses our expectations with formulas that not only use great ingredients but are also backed by rigorous testing and improve women’s everyday health.”
 
GNC is introducing four supplements from The Honest Company. Three are formulated for overall wellness and one for postpartum support to round out an assortment of 10 products tailored for wellbeing. These include: Nightly Sleep Health, a blend of active ingredients including theanine and valerian to help calm the mind and support healthy sleep; Daily Mood Balance, a blend containing rhodiola and phosphatidylcholine to help manage everyday stress and a balanced mood; Daily Immune Support, a blend of zinc, vitamin D and organic green propolis; and Postnatal Hair Wellness, which is formulated with Keranat oil to help maintain hair and scalp health.
 
“After our initial partnership announcement earlier this year, we immediately noticed a significant and positive consumer response and as demand continued, it was only natural for our teams to strengthen our partnership,” said Nick Vlahos, chief executive officer of The Honest Company. “The launch of these new products, alongside GNC, showcases our strong commitment to valuing and supporting women’s wellness needs. We’re confident our efforts will ultimately position us both for long-term success and continue to move our retail strategy forward.”
 
The new products from The Honest Company join GNC’s growing portfolio of women’s wellness brands, including GNC Women’s, Vital Proteins, Womaness, and Hers.