Thorne has launched a new campaign highlighting its new suite of on-the-go sports nutrition products featuring Ben Shelton, a top-ranked American professional tennis player.

The Sports Performance campaign showcases Thorne products’ roles in preparation, performance, and recovery for athletes of all levels. Shelton will highlight how he is optimizing his own personal performance on and off the tennis court through Thorne’s line of on-the-go sports performance products.

The new on-the-go sports performance products include Daily Electrolytes stick packs in watermelon, blood orange, and mango limeade flavors; creatine stick packs, magnesium bisglycinate stick packs, Amino Complex stick packs in berry and lemon flavors; and whey protein isolate sachets in chocolate and vanilla flavors.

“As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. “I’m extremely focused on optimizing every part of my performance and I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform, and recover at the highest level.”

“Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance: convenient, science-backed, clinically tested products that are easy to take with them, whether off to the gym or traveling,” said Mary Beech, chief growth officer at Thorne. “The campaign makes it clear that Thorne is a key enabler and product authority in helping athletes at every level, as we never stop pursuing improvement. The campaign is part of Thorne’s broader Thorne For platform which was created to showcase that no matter who you are or what you’re striving for, Thorne has the solutions to help you live optimally.”

The campaign was created through the creative studio Frosty and directed by Jack Begert, a Grammy Award-winning director. It includes a minute-long hero video and 30-second, 15-second, and six-second support videos across digital out-of-home, connected TV, display, paid search, YouTube, social media, experiential, and influencer marketing.