TSI Group has entered into a partnership with Enfinity Energy, LLC (stylized as “enfinity energy”) to exclusively distribute its paraxanthine ingredient.
 
The ingredient promises to deliver on caffeine’s energizing effects with fewer side effects, according to the company. TSI Group reports that a majority of consumers tend to have more side effects than actual benefits from caffeine usage, despite its prevalence.
 
“Today’s consumers are seeking functional, better-for-you products that give them focus, energy and stress relief,” said Enfinity Energy Partner Shawn Wells, MPH, RD, LDN, CISSN, FISSN. Roughly 70% of caffeine is metabolized as paraxanthine, which is caffeine’s efficacious compound. Enfinity bypasses the side-effect ridden middlemen (theophylline, theobromine and caffeine itself) and goes straight to work delivering newfound energy without jitters, anxiety, crashes or sleep problems.” 
 
Wells said that paraxanthine is less bitter than caffeine, and easier to formulate with.
 
“Product formulators, product designers, and manufacturers are looking for ultra premium ingredients that can create differentiation. Enfinity provides a unique selling proposition for stand-out brands in a highly saturated look-alike market.”
 
“Enfinity is becoming very popular,” said Larry Kolb, president, TSI Group. “We are very exicted to partner with Enfinity Energy to bring this best-in-class, revolutionary ingredient to our customers worldwide.”
 
Credentials
 
There are 23 patents currently filed on Enfinity, and four human clinical studies along with preclinical work and more ongoing research has yielded positive findings on the ingredient. It is especially advantageous as an alternative to individuals who don’t metabolize caffeine well, according to Wells, which is a strong commercialization opportunity.
 
According to the company, Enfinity is clinically evidenced to support:
 
·      Energy, focus, and wakeful clarity
·      Enhanced mood and sense of wellbeing
·      Neuroprotective cognitive acceleration
·      Improved reaction time and reduced mental errors
·      Increased caloric expenditure and thermogenesis
·      Significantly lessened side effects compared to caffeine, with dramatically reduced markers of toxicity
·      More consistent results and reduced crashes or anxiety, compared to caffeine due to the genetic variability of the latter
 
“I take Enfinity daily and its benefits are exceptional,” said Kolb. “Many of us at TSI Group take it and we believe in it, especially as a pre-workout ingredient. While its core is sports nutrition, I see a huge opportunity for it in the functional beverage/energy space. It will be market changing.”
 
“The applications for Enfinity are unlimited. With efficacious dosing anywhere between 100mg to 300mg, it can be used in gummies, RTDs, energy drinks, fat burners, nootropics and pre-workout powders. Basically, everywhere you find caffeine, you can upgrade the experience and performance with Enfinity.” 
 
An Ideal Partnership
 
The partners of Enfinity Energy are the founders of Ingenious Ingredients, LP, a developer of bioactive ingredients for the dietary supplement, food, and beverage industries.
 
Enfinity Energy’s partners are Shawn Wells, who holds patents on more than 15 novel ingredients in thousands of products, and who has formulated more than 500 products; Martin Purpura, PhD, a product developer and technologist in the nutrition and health industries; Kylin Liao, founder and CEO of NNB Nutrition, the exclusive manufacturing partner of Enfirnity and creator of more than 20 unique first-to-market ingredients; and Ralf Jäger, PhD, FISSN, CISSN, MBA, an inventor of functional foods and dietary supplements and ingredient researcher.
 
“TSI is always looking for key collaborators that enable us to bring industry-leading, best-in-class innovations to market,” said Kolb.
 
“TSI has a tremendous global presence in nutraceuticals, and validates its ingredients with science,” said Wells. “It’s a company that works with branded ingredients, and has already demonstrated at the highest levels that they want Enfinity to be successful. That is critical to our team and the long-term success of this groundbreaking ingredient.”