The United Natural Products Alliance (UNPA) and Clean Label Project will work in partnership to help the dietary supplements industry prepare for California’s AB 899, a new regulation that mandates heavy metal testing and public disclosure of test results for dietary supplements marketed for children under the age of 2. Enforcement begins on January 1.

Through webinars, workshops, and resource sharing, the two organizations will provide education and training opportunities to help the industry achieve compliance with the new rule. They will cover testing protocols, disclosure requirements, and other aspects of navigating compliance.

“California AB 899 represents a significant shift in transparency and accountability for the dietary supplement industry for products aimed at children,” said Jaclyn Bowen, executive director at Clean Label Project. “Through our partnership with UNPA, we are committed to equipping brands with the tools and resources needed to meet these new requirements while ensuring consumer trust. Together, we are helping brands lead the way in prioritizing safety, transparency, and the well-being of their youngest consumers.”

“This collaboration underscores our shared commitment to ensuring safety and integrity in products for our youngest consumers,” said Loren Israelsen, UNPA president. “By partnering with Clean Label Project, we aim to empower brands with the tools and knowledge necessary to meet AB 899 requirements and build greater confidence in the dietary supplement industry.”

AB 899 mandates that baby food manufacturers, including manufacturers of dietary supplements for infants, to regularly test their products for specific toxic elements (arsenic, cadmium, lead, and mercury) and to disclose the levels of those elements to consumers on brand websites, aiming to provide transparency about potential heavy metal contamination. The testing requirements portion of the law went into effect on January 1, 2024, and the heavy metal disclosure requirements will be enforced on January 1, 2025.