What’s Up with Supps, a platform that organizes events for supplement and ingredient professionals, has announced an upcoming event at Natural Products Expo West 2025 called “Artificial Insanity.”

The event, which is themed after the convergence of AI and health and wellness, will take place at Heat Ultra Lounge on March 6, from 7 pm to 12 am.

The event will feature entertaining, over-the-top demonstrations, “where kale meets code, smoothies meet algorithms, and nothing is quite what it seems,” according to What’s Up with Supps. “Experience demonstrations that bring AI and wellness together in wild, creative ways, engage with professionals who are passionate about health, wellness, and nutrition, and enjoy drinks and bytes as innovative as the event itself.”

“We are excited to cerate an event that showcases AI’s impact on health and wellness alongside inviting attendees to explore and think differently about the future of our industry,” said Diana Morgan, founder of What’s Up with Supps. “This is more than just a networking event, it is an experience designed to provoke and inspire what is possible in the future for our industry.”

Tickets for the event can be found here.