Viatal Corp, Fort Lee, NJ, is the newly formed U.S. subsidiary to its parent company, Zhejiang Medicine Company Limited Xinchang Pharmaceutical Factory (ZMC). The purpose of the company is to provide ZMC a direct conduit to the North American nutritional and pharmaceutical market in addition to the existing distribution network. The company said the greater purpose of Viatal is to provide trust and transparency to ZMC’s customers thereby reinforcing the long-term commitments to the marketplace.
 
The importance of Viatal being a named subsidiary is the openness of sourced material and the implied confidence associated with the name, ZMC said. Through this arrangement, brand holders are assured of consistent supply. With new GMP requirements, transparency of supply has become a requirement that changes many of the dynamics, as material must now be identified by the original manufacturer. Certificates of Analysis and other documents are increasingly being required to be from the original manufacturer and not altered by a distributor as has been previously accepted policy. Viatal is ZMC’s answer to the questions presented by an ever-evolving market.