Active nutrition consumers who seek to embrace a more proactive and health-conscious way of life contribute to the increasing consumer demand for sports nutrition solutions.  These individuals seek convenient solutions that address their daily desires and requirements, many of which are met by conventional sports nutrition product ingredients (e.g., pre-workout ingredients in energy drinks, Curcumin for muscle and joint health, protein for muscle mass, etc.).  However, “functional nutrition,” which encompasses sports nutrition, dietary supplements, weight management, and interior beauty, is intrinsically linked to “active nutrition.”  Furthermore, it is characterized by the emergence of the next generation of brands that strongly emphasize “proactive” nutrition solutions, particularly in mainstreaming fundamental sports products.  

Innovating with different, clinically tested/researched ingredients can produce proactive nutrition solutions sought after by athletes and active sports enthusiasts alike and simultaneously cater to the mainstream active nutrition market. Gencor offers numerous ingredients with unique benefits, all backed by clinical research.

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