Marian Zboraj10.23.07
A new survey from Swiss Miss, a product line of ConAgra Foods, Inc., Chicago, IL, shows that when women need a daily boost, most look to chocolate, caffeine and fortified foods. In fact, nearly three out of four women surveyed crave chocolate more than any other sweet and consume caffeine at least once per day, while the majority seeks fortified foods to enhance diets lacking in important vitamins and minerals.
The survey of 500 women aged 25-44 provided the following insights into women's caffeine consumption habits, nutritional needs and sweet cravings:
Jolting Results
- Almost seven in 10 (69%) of women consume caffeine at least once a day.
- 40% of women consume caffeine more than once a day.
- Almost all women (95%) consume caffeine at least occasionally.
- 37% of women look to caffeine for those mid-morning and mid-afternoon lulls in between meals when they need a pick me up.
- Most women have caffeine before lunch—41% when first awakening, another 20% mid-morning.
- Women want their caffeinated beverages to be low-cal and sweet. Seventy percent say the ideal caffeinated product has to be low in calories and the majority (56%) want it to be sweet.
Functional Foods Findings
- More than half (54%) of women say they don't get enough vitamins and minerals from the foods they eat.
- Women look to fortified foods to get the essential nutrients their diets lack (51%).
- More than a third (35%) said they would like to get their essential nutrients from "indulgent" foods.
Counting Sweet Cravings
- Chocolate is the sweet that women crave most (68%); more than ice cream (48%), followed by cookies (40%), candy (33%) and cake (31%).
- Moods affect women's cravings for chocolate. Sixty-seven percent of respondents said stress drives cravings, followed by "experiencing PMS" (59%) and "need a pick-me-up" (58%).
To satisfy the need for something rich and creamy, while giving women more of what they want, when they need it—like a nutritional boost and a little something for the afternoon lull—Swiss Miss has created two new hot cocoas: the Swiss Miss Pick-Me-Up Cocoa, which swirls a smooth chocolate taste with as much caffeine as a cup of coffee, plus as much calcium and vitamin D as a glass of milk; and the Swiss Miss Great Start Cocoa, which features imported cocoa and 15 essential vitamins and minerals, including vitamin D and as much calcium as in an 8-oz. cup of milk.
Both new cocoas from Swiss Miss have only 110 calories and 2 grams of fat per serving. All Swiss Miss cocoa products are blended with premium, imported cocoas, making it them a wholesome source of natural antioxidants that are important for a women's diet.
The survey of 500 women aged 25-44 provided the following insights into women's caffeine consumption habits, nutritional needs and sweet cravings:
Jolting Results
- Almost seven in 10 (69%) of women consume caffeine at least once a day.
- 40% of women consume caffeine more than once a day.
- Almost all women (95%) consume caffeine at least occasionally.
- 37% of women look to caffeine for those mid-morning and mid-afternoon lulls in between meals when they need a pick me up.
- Most women have caffeine before lunch—41% when first awakening, another 20% mid-morning.
- Women want their caffeinated beverages to be low-cal and sweet. Seventy percent say the ideal caffeinated product has to be low in calories and the majority (56%) want it to be sweet.
Functional Foods Findings
- More than half (54%) of women say they don't get enough vitamins and minerals from the foods they eat.
- Women look to fortified foods to get the essential nutrients their diets lack (51%).
- More than a third (35%) said they would like to get their essential nutrients from "indulgent" foods.
Counting Sweet Cravings
- Chocolate is the sweet that women crave most (68%); more than ice cream (48%), followed by cookies (40%), candy (33%) and cake (31%).
- Moods affect women's cravings for chocolate. Sixty-seven percent of respondents said stress drives cravings, followed by "experiencing PMS" (59%) and "need a pick-me-up" (58%).
To satisfy the need for something rich and creamy, while giving women more of what they want, when they need it—like a nutritional boost and a little something for the afternoon lull—Swiss Miss has created two new hot cocoas: the Swiss Miss Pick-Me-Up Cocoa, which swirls a smooth chocolate taste with as much caffeine as a cup of coffee, plus as much calcium and vitamin D as a glass of milk; and the Swiss Miss Great Start Cocoa, which features imported cocoa and 15 essential vitamins and minerals, including vitamin D and as much calcium as in an 8-oz. cup of milk.
Both new cocoas from Swiss Miss have only 110 calories and 2 grams of fat per serving. All Swiss Miss cocoa products are blended with premium, imported cocoas, making it them a wholesome source of natural antioxidants that are important for a women's diet.