Nature’s Products Inc., Sunrise, FL, a full service contract manufacturer and packager of consumer healthcare products, has acquired the Iceland Health vitamin brand and all store brand business from Nutrition 21.

Iceland Health is a leading brand in the direct response and mass market channels, with a focus on omega 3 and joint care products. Nature’s Products Inc. is a contract manufacturing organization in the nutritional supplement industry, and also has a presence in branded nutritional supplements. In 2002 Nature’s Products acquired the well-respected Rainbow Light brand, which has been successful in the natural supplements channel for more than 27 years. In 2008, Nature’s Products acquired the Champion Nutrition sports supplements brand.

“The acquisition of Iceland Health will compliment our ongoing strategy of diversification,” said John Kelly, vice president of sales and marketing. “This acquisition will provide synergies in many areas, including materials and operations, and will allow us to achieve greater efficiencies by streamlining the supply chain. In addition, the acquisition will give us a strong foothold in the direct response nutritional arena and broaden our customer base in the mass market. Our plan is to develop enhanced marketing campaigns for both direct response and mass market channels, and secure new leadership to drive this effort. We plan to leverage the Iceland Health brand and all of our global affiliated businesses to develop unique and innovative new products for nutritional supplement consumers.”