Jamba Juice Company, Emeryville, CA, and O.N.E. have entered an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.

“We are thrilled to announce our expansion into the coconut water category,” said James White, chairman, president and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”

The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the flavors of various fruits to provide a unique beverage option for health-minded, active individuals.

“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”