Aroma NZ has experienced positive growth since the earthquakes, especially over the last several years, with the sales of green-lipped mussel powder and green-lipped mussel oil up from 2014. The New Zealand aquaculture industry contributes $400 million annually to domestic and export sales.
  
Aroma director Ben Winters Jr. said the company’s green-lipped mussel oil is present in five home shopping channels in the Korean market and is currently being registered in China where it could really take off.
  
“We’ll be expanding our current oil extraction plant to cater for the increased demand. Clinical trials have shown that our green-lipped mussel powder capsules, GlycOmega-Plus, significantly reduced joint pain by 59% among arthritis sufferers,” noted Mr. Winters.
  
He continued, “Green lipped mussels are a potent source of omega-3 and have a powerful anti-inflammatory action. We have scientific evidence supporting the use of green-lipped mussels for joint pain relief. Our world famous green lipped mussels have been hailed as a new super food because they can be used to ease arthritis pain and provide other health benefits.
     
Since the earthquakes New Zealand , Aroma NZ have opened a bigger, new factory east of Christchurch which allows them to extract omega-3 fatty acids and high quality lipids from marine and botanical ingredients using super-critical fluid extraction without using toxic chemicals or solvents.
  
After exhibiting at trade shows in Hong Kong and Bangkok, Mr. Winters said the company has made a large number of beneficial contacts whom have shown a great interest in green-lipped mussel products and samples are currently being analyzed and getting registered across South East Asia.
  
“We see there is large potential in the pet food market especially in South East Asia. China had a one child policy so there are a large number of pet owners who treat their pets as part of the family. Purchasing premium pet food and supplements to keep their pets healthy is a top priority. We’ll be looking to exhibit at the top pet food shows in China next year and carry out market visits to leading pet food companies, highlighting the benefits green-lipped mussel gives to pets.”
 
Mr. Winters also identified the ageing population in South East Asia as a promising market. “Inflammation is one of the most widespread diseases in the world and as people age, joints and tendons start to wear and large numbers of people experience osteo and rheumatoid arthritis.
 
For more information: www.aromanz.com