KonaRed Corporation, Koloa, HI, will begin rolling out its ready-to-drink (RTD) cold brew coffees, available in 2 new offerings in Original Signature Blend and Hawaiian Vanilla.
 
KonaRed’s new beverages, available in 12oz glass bottles, are RTD coffees that blend premium coffee beans and Hawaiian coffee fruit. This coffee beverage marries the benefits of Hawaiian CoffeeBerry coffee fruit with a boost of caffeine from premium coffee beans.
 
Cold brewed coffee is a new trend being labeled “fourth generation coffee” by the coffee industry and is created via a process in which roasted and ground coffee beans are steeped in cold water for over 12 hours.
 
KonaRed’s President Kyle Redfield commented, “We are committed to delivering innovative products like our new cold brew coffee to meet the high demand for great tasting healthy beverages. The popularity of cold brew coffee in the U.S. has exploded in the last year and functional coffee is something that is still relatively new to the U.S. market. We are satisfying a tremendous market where a whopping 44% of U.S. consumers wish they could add healthful ingredients in their coffee -and tea-based drinks. We expect traction in the coming months as we roll out our sales & marketing initiatives for this product beginning in January 2016.  We expect our cold brew coffee line to be an immediate contributor to our revenues.”
 
According to Mintel, currently 24% of consumers drink retail-purchased cold brew coffee. The market for cold brew has seen a 115% growth in 2015 compared to prior year, reaching $7.9 million in industry sales in 2014, with growth expected to continue. Growth for cold brew has been steady since 2010, and has been estimated to grow 339% through 2015.