Intelligent Labs, Brighton, England, has launched Ultra Pure Omega 3 in the U.K., after launching in the U.S. this summer.
 
Intelligent Labs CEO Andy Mobbs said, “Our omega-3 is made from natural triglycerides, the form fatty acids take in wild fish, which has much better absorption and effectiveness. With all of the potential health benefits of omega-3s, such as improving blood cholesterol levels, reversing inflammation and DHA’s effect on brain neurones, it’s great to be able to offer the public a high quality, strong, natural and effective fish oil that can really deliver.”
 
Intelligent Labs Ultra Pure Omega 3 provides 1224mg of EPA and 816mg of DHA per serving, the highest of any natural triglyceride omega-3 available on the market, the company said. It also comes in a 3:2 EPA: DHA ratio, which is the ratio favored by scientists when investigating omega-3 benefits.
 
The natural triglyceride formation is key to Ultra Pure’s effectiveness, studies have shown that natural triglycerides are 70% – 400% better absorbed than the artificial ethyl ester form. The company cited studies showing that natural triglycerides are much more effective once they have been absorbed by the body than ethyl esters.
 
“Omega 3 reduces inflammation; as such, adequate levels in our diets, or with supplementation, will significantly reduce recovery time,” said Mr. Mobbs. “But beyond this omega-3s also play a vital role in ‘red blood cell deformability.’ This allows the red blood cells, which carry oxygen to the muscles, to stay flexible as they push through tight gaps in the capillaries, so the muscles get more oxygen when they tire, the point when they are needing it the most.”