BGG Group is opening its third affiliate in Switzerland (BGG Europe SA), after having already successfully opened branch offices in North America and Japan. The Swiss affiliate will be based in Lugano and will be responsible for BGG operations in Europe.

BGG has been supplying major partners in Europe for many years and is already realizing 15% of its revenues in Europe. With this new branch office, BGG will be able to better serve its customers’ needs, while providing local technical assistance and innovative solutions, the company said.

“We are implementing the global growth strategy of the group and the opening of the European affiliate will play an important role in our future growth” said Chunhua Li, chairman and founder of BGG Group.

The company has also appointed Christian Artaria as the company’s global chief marketing officer. Mr. Artaria, a seasoned pharmaceutical and nutritional industry expert will be responsible for managing the new European affiliate. “I am extremely excited and honored to be given the opportunity to lead the European business of BGG. My unwavering priorities will be to grow BGG’s business and to use all my experience and energy to help write the next chapter of BGG Group,” Mr. Artaria said.

“Christian Artaria brings a depth of business and marketing experience that will be a perfect complement to the global growth strategy of BGG Group” said Mr. Li. “The addition of his marketing experience enhances our ability to explain BGG’s expanding product range to our customers globally.” 

Before becoming BGG Group’s global CMO, Mr. Artaria held a number of senior management and executive positions in sales, business development, licensing, ingredient development and most recently marketing. He holds a Master of Science from the Milan Polytechnic and is specialized in Business Management, Strategy and Marketing (SDA Bocconi, INSEAD). “It’s an exciting time to be joining BGG Group, with company growth consistently hitting double digits for years and attaining an international reputation for quality ingredients,” said Mr. Artaria. “I look forward to helping BGG Group in establishing an even stronger corporate identity globally.”