Optimum Nutrition (ON), Downers Grove, IL, maker of Gold Standard 100% Whey protein, launched Optimum Nutrition Protein Water, a ready-to-drink, whey protein isolate infused water designed to deliver 20 grams of protein in every 16. Fl. oz. serving. The beverage is designed to support muscle recovery and hydration.
 
ON Protein Water contains less than two grams of carbs, zero fat and sugar, and is very low in sodium. It is available in three flavors–Icy Blue Raspberry, Orange Freeze, and Tropical Fruit Punch–and is appropriate for consumption pre-, during- or post-workout.
 
“We believe ON Protein Water will change the way athletes and fitness enthusiasts supplement their daily protein intake,” said Saverio Spontella, director of North America marketing for Optimum Nutrition. “They now have a choice between our huge variety of great-tasting ON protein powders and a highly portable, light and refreshing sports nutrition drink. The signature ON approach is to deliver on both taste and nutritional benefits like no other brand, and our Protein Water formula does that.”
 
Every 16-ounce, 80-calorie bottle of ON Protein Water contains 20 grams of fast-absorbing whey protein isolate and 4.5 grams of BCAAs. Whey protein isolate is the purest form of whey protein and is considered a complete protein, with all nine essential amino acids including BCAAs (branched chain amino acids). ON Protein Water’s naturally occurring BCAAs help to kick-start protein synthesis for muscle repair and recovery.