The United Natural Products Alliance (UNPA), Salt Lake City, UT, an international association of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability, welcomed the executive-level membership of supplement industry retail chain the Vitamin Shoppe, North Bergen, NJ.
 
With more than 750 stores across the U.S., the Vitamin Shoppe is a leading health and wellness specialty retailer. Since its founding in 1977, the company’s mission has been to help customers achieve their health and wellness goals, while providing exceptional customer service. The company has been a pioneer in offering well-trained, knowledgeable staff, a broad assortment of health and wellness products and the latest in product information.
 
“As a leading, multi-channel specialty retailer and contract manufacturer of nutritional products, it is important for us to be associated with organizations such as UNPA that represent the interests of the natural products industry,” said Colin Watts, chief executive officer of the Vitamin Shoppe. “UNPA shares our commitment to provide consumers with information and products that they can trust.”
 
“As a leader in selling quality supplement products for more than 30 years, the Vitamin Shoppe has been at the forefront of the health and wellness industry, providing the best of what the industry has to offer,” said UNPA President Loren Israelsen. “Throughout its history, the company has maintained its core values to educate customers, while providing leadership in technology, innovation and quality. It’s a commitment that serves it well in today’s volatile market. UNPA welcomes the Vitamin Shoppe’s experienced team to the association.”