Nelsons Natural World, Boston, MA, is launching a new range of dietary supplements called RESCUE PLUS. Each RESCUE PLUS product includes clinically proven ingredients and the same five flowers remedies found in the original RESCUE REMEDY formula. 
 
The first three RESCUE PLUS products to launch include new formats, flavors and combinations to meet consumer preferences:

• RESCUE PLUS Lozenge combines vitamins B5 & B12. Every bar contains 10 individually wrapped lozenges, each with a soothing liquid center and a natural orange & elderflower flavor.
• RESCUE PLUS Effervescent contains vitamin B5, B12, zinc and magnesium. Each tube has 15 natural mixed berry flavored effervescent tablets.
• Each RESCUE PLUS Sleep Gummy contains 2.5 mg of melatonin, proven to help consumers fall asleep faster, stay asleep longer and wake up refreshed. Each jar contains 60 vegan friendly, natural strawberry flavored gummies.

Group RESCUE Marketing Manager Emma Goessen said, “Developing RESCUE PLUS has enabled us to take the RESCUE brand to the next level, further strengthening our consumer offering and securing our category leadership. There will always be a place for original RESCUE on our desk but now substantial research has shown RESCUE PLUS will increase our consumer relevance and reach a broader audience by delivering new, stronger claims. It’s the next generation.”