Market Updates, Products & Ingredients

AIDP Expands Digestive Health Portfolio

Company signs agreement with Anagenix to distribute kiwifruit-based ingredients.

AIDP, City of Industry, CA, has signed an exclusive license and distribution agreement with Anagenix to market its kiwifruit-based ingredients, Actazin and Livaux. Anagenix is a New Zealand-based company specializing in the scientific discovery of natural bioactives which satisfy consumers health and wellness needs.

Actazin is a cold-pressed powdered kiwi fruit concentrate that is a natural source of prebiotics, fiber, enzymes and polyphenols to support bowl function in a gentler way than harsh laxatives. The kiwi-unique enzyme actinadin found in Actazin assists protein digesting, helping people avoid the “overfull” feeling after a protein-rich meal. It is made from Non-GMO Project Verified green kiwifruit, sourced in New Zealand. The locally sourced kiwifruit are gently processed using proprietary technology to ensure retention of the key nutrients and bioactives. Actazin is gluten-free, free of preservatives and added sugar. It is ideal for green food blends, digestive health formulas and more.

Livaux is the world’s first oral supplement to support Faecalibacterium prausnitzii (F.prau). F.Prau makes up just over 5% of the intestinal bacterium and low numbers have been associated with IBS, IBD, Crohn’s Disease, celiac disease and chronic constipation. Due to oxygen sensitivity, F.prau cannot be introduced to the gut via supplemental probiotics. Livaux is a natural prebiotic ingredient derived entirely from Non-GMO Project Verified New Zealand gold kiwifruit. Livaux has been shown in a recent randomized, double-blind, placebo-controlled clinical study to significantly increase the mean daily bowel movements. In addition, Livaux increased the concentration of F. prausnitzii in functionally constipated participants. This implies a beneficial outcome as the organism is known to grow in the large bowel and generate butyrates, which has protective functions/health benefits in the gut. Both Actazin and Livauz are available in organic and conventional options.

“AIDP is thrilled to have signed this digestive health partnership with Anagenix and we will continue to add to the knowledge of the applications for this exciting kiwi-based ingredient line,” said Mark Thurston, president of AIDP. “We are dedicated to science-proven functional ingredients, and we’re very much aligned with Anagenix in this regard.”

“I am delighted to have partnered up in the North Americam market with AIDP, a company that holds the same values and ambition for these products as Anagenix does,” said Chris Johnson, managing director of Anagenix. “We look forward to working together to grow our business in the U.S.” 

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