Natural products manufacturer NOW Foods and Algae Health Sciences, Inc., a subsidiary of BGG, unveiled NOW’s launch of Astaxanthin capsules containing AstaZine Natural Astaxanthin derived from organic Haematococcus pluvialis microalgae. The product is being launched in a 4mg dose with 90 capsules per bottle.  The two-piece hard shell capsules feature Capsugel’s V-caps, which are organic compliant, certified vegan, Non-GMO Project Verified, Halal, and Kosher. Astaxanthin acts as a free radical scavenger, supports healthy immune function and healthy aging.
 
“We’re pleased to be one of the first brands to feature AlgaeHealth’s AstaZine Astaxanthin because it is derived from organic algae and fits so well with our commitment to products that are both supported by research and delivered as nature intended,” said Jim Ritcheske, NOW’s product marketing manager. “This Astaxanthin is a whole-food nutrient source from spray-dried algae powder that is suitable for vegans. The algae has been certified organic by leading European organic certifier EcoCert.”
 
“It’s a great honor for AlgaeHealth to have the NOW brand distribute our AstaZine Astaxanthin,” said Bob Capelli, EVP global marketing for AlgaeHealth. “I’ve watched with incredible admiration during my 27 years in the supplement industry as NOW has grown to become a true leader in the Natural Channel.  Their demonstrated commitment to quality and efficacious nutrients has earned the trust of consumers in the USA and around the world.”