PepsiCo has launched the second year of its Nutrition Greenhouse incubator scheme, an initiative designed to discover and nurture breakthrough brands in the food and beverage sector.
 
Similar to last year, PepsiCo is seeking to identify up to 10 emerging brands in the nutrition space with products aimed at European consumers.
 
The selected companies will receive €20,000 in funding as well as the opportunity to work alongside experts from some of PepsiCo’s leading brands including Quaker, Alvalle, Sunbites, and Tropicana. Brands currently delivering sales of €5 million or less are invited to find out more.
 
In addition to the initial €20,000 grant, each of the entrepreneurs selected will benefit from a six-month mentorship program, featuring one-on-one pairing with PepsiCo executives. At the end of the scheme, one winning company will be awarded a €100,000 prize to continue its expansion, and additionally, will explore more ways to deliver great innovations to the market, with the opportunity to explore potential collaboration with leading retailers and/or possible trials through e-commerce.
 
The initiative, which launched last year, has seen eight companies achieve estimated combined growth of over €10 million—a fourfold increase in sales over its duration. Brands which were selected last year included makers of insect snacks, seaweed protein, and Nordic birch water. Year two will include a broader focus on nutrition beyond health and wellness, toward brands that tap into key lifestyle trends, enable personal performance, and are purpose-driven. 
 
An application form can be found here. Applications will be accepted until June 11 and program participants will be announced on or around June 18.