Natalie Martinez has joined Sabinsa, East Windsor, NJ, as head of cosmetics sales for the Americas.
 
Ms. Martinez is a senior sales executive with over 18 years experience in the cosmetics, food and nutritional industries. Most recently as Senior Account Manager for CosmeticsDesign at William Reed Business Media, she created successful brand and marketing strategies for multimillion dollar ingredients companies. She was instrumental in growing their professional brands, building strong business relationships and creating new innovative opportunities. Ms. Martinez also served as a business development manager at Ganeden Biotech, where she co-developed and managed the marketing of an anti-inflammation and anti-aging cosmetic product along with managing an extensive manufacturing client portfolio.
 
“With nearly two decades in business development and sales, Natalie knows what truly drives conversions, builds brands, and strengthens relationships,” said Shaheen Majeed, Sabinsa president-worldwide. “We’re pleased to have her join the Sabinsa team, and expect her skills and relationships to be instrumental in expanding the reach of Sabinsa’s Cosmeceuticals line throughout North and South America.”
 
“I am excited to join Sabinsa Corporation and return to the ingredients segment of the personal care and cosmetics industry. I love this industry and look forward to learning new things, meeting new people and being exposed to new ideas,”Ms. Martinez said.