Nutrition 21, Purchase, NY, has hired Aimee Masterson as marketing director. She will be taking over for Mallory Junggren, as she transitions into her new role in the company’s direct to consumer women’s health business, Bonafide.

Masterson brings over ten years of experience in the business to business space, specifically focused on product management, development, and marketing. As the previous Marketing Manager at PLT Health Solutions, Masterson managed a diverse portfolio of branded ingredients and worked to facilitate brand growth, from launch to maturation. 
 
“I am excited about returning to the natural products industry with Nutrition 21,” said Masterson when asked about her new role.  “Joining an organization where science and R&D are at the forefront of the business is exhilarating, especially at a time when health and wellness are such a priority and are valued at a premium.”