ONE Brands, the maker of ONE Protein Bars that was recently acquired by Hershey, has tapped into growing demand for plant-based protein, debuting its ONE PLANT product line of nutrition bars.
                                                                                                          
ONE PLANT delivers 12 grams of protein and the brand’s signature ONE gram of sugar, available in two flavors: Chocolate Peanut Butter and Banana Nut Bread.
 
This latest line extension was created in response to the underdevelopment of the plant-based category as related to performance, taste, and macro-nutrients, the company said. Capitalizing on the positive feedback for ONE’s core roster of protein bars, the brand now aims to provide the same taste, texture and only 1 gram of sugar that the brand is known for, to the plant-based category.
 
“The industry has been experiencing a significant demand for plant-based alternatives from consumers,” said Peter Burns, CEO of ONE Brands. “We have been listening to consumers who are disappointed with the taste and nutritional profile in this space. We believe it is important to listen to this feedback and transform the plant-based bar set with delicious flavor and unparalleled texture.”