Vitafusion announced the launch of Goodness, the brand’s new line of gummy vitamins, produced with renewable energy and contained in recycle-friendly packaging.
 
The product attempts to appeal to consumers not just by providing proven absorption for vitamins C, D3, and B12, but by offering a line contained in packaging which uses a shrink label and deseaming technology, which makes the packaging entirely recycle-friendly.
 
Additionally, the supplements offset all of the electricity used to make the product with certified renewable energy sourced in a way which emits no greenhouse gases or air pollutants. Additionally, Vitafusion has partnered with the Fruit Tree Foundation, and Vitafusion Goodness is committed to planting 200,000 fruit trees by the end of 2020 in communities of need. The plantings will contribute an additional 33 million pounds of oxygen and 28 million pieces of fresh fruit, and eliminate 40 million pounds of carbon dioxide from the air.

“Our Vitafusion Goodness line builds on existing Vitafusion brand success by offering an innovative product that meets two key values for our consumers: a healthy lifestyle and respect for the environment,” Michael Vercelletto, Vitafusion marketing director, said.
 
The nine gummy products are Organic Women’s Multi, Organic Men’s Multi, Organic Kids Best Multi, Organic B-12, Organic Vitamin D3, Magnesium, Melatonin, Vitamin C, and CBD Full Spectrum Hemp Extract.
 
Vitafusion Goodness products are certified USDA Organic, non-GMO Project verified, and certified vegetarian by the American Vegetarian Association. The supplements are free from artificial flavors, synthetic dyes, artificial sweeteners, and high-fructose corn syrup. They are also gluten- and dairy-free.